Calculator and money.

Why Biden’s war on junk fees may not save you money

Aug. 9, 2023

Legislating fees can have unintended consequences, including a redistribution of costs. Get CU marketing professor Amit Bhattacharjee's take.

New X logo on a computer screen

Rebranding is risky business, but here’s why trading Twitter for X just might work

July 27, 2023

Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get CU Marketing Professor Donald Lichtenstein’s take.

Three people in a movie theater.

Should we see ‘Barbie’ or ‘Oppenheimer?’ Why you should always state a preference

July 26, 2023

A recent study on joint decision-making found that no-preference communication has a negative impact on relationships.

Kayla Toledo

Empowering Native American communities: Kayla Toledo’s journey

July 19, 2023

Discover the inspiring story of Kayla Toledo, a member of the Jemez Indian Tribe, as she works to bring daycare to Native American families by creating a learning center where children can embrace their cultural heritage with guidance from the Rural Colorado Workshop Series.

Board room.

Why and when gender diversity in middle management gives companies a competitive advantage

July 18, 2023

Hiring or promoting more women into middle management positions leads to better financial performance, according to a recent study co-authored by CU researcher Tony Kong.

Traffic at an intersection.

In the wake of COVID-19, traffic congestion dropped but crash severity soared

July 12, 2023

Studying speed, traffic and crash data on California highways during the initial COVID-19 response, CU Boulder researchers found that the frequency of severe crashes increased due to lower congestion and higher speeds.

Diners and servers in a restaurant.

Skipping the tip: Why some restaurants and businesses are nixing gratuities

July 6, 2023

Colorado’s iconic and newly reopened Casa Bonita restaurant is dumping tips. Will other businesses join in? CU Boulder economics Professor Jeff Zax weighs in.

A grocery aisle.

Store display psychology: Why you end up buying things near sale items

June 27, 2023

A new study highlights the consumer psychology surrounding purchase decisions when an attention-grabbing sale item is on display.

Adjunct Professor Erick Mueller leads the Demystifying Entrepreneurship - Shore Up Your Small Business workshop in Logan County

Celebration marks 5th and final year of Rural Colorado Entrepreneurial Workshop

June 19, 2023

A group of 30 local participants joined to celebrate five years of successful collaboration through the Deming Center for Entrepreneurship. The weekend was full of positivity and entrepreneurial spirit as the group furthered their business concepts, which involve everything from allergy-sensitive foods to a tea experience on 50 acres of land.

Silhouette of people holding Pride flags

For brands, when it comes to Pride Month, you’re either in or you’re out

June 14, 2023

Media and communications experts say when brands try to please everyone, they vex everyone. Authenticity is key. Instead, identify your customer and cater to that audience.