In collaboration with campuswide colleagues, Strategic Relations and Communications has launched a value-of-research marketing campaign and relaunched the CU Boulder research webpage. Both efforts integrate with communication and outreach efforts already underway.

 

This integrated marketing campaign focuses on how the university's research and creative work directly impacts and improves the daily lives of people and communities in Colorado and beyond.    

 

The effort highlights the tangible benefits of CU Boulder research, focusing on sustainability, health, space/aerospace and quantum science, and showcases how these advancements enhance the economy, culture, health and quality of people's everyday lives—as well as what's at stake without them. 

 

Interdisciplinary work is highlighted within the themes of social science, business, law, education, arts and humanities and other areas.