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College Colors Day Set For CU-CSU Gameday

August 27, 2018 | Football

Fans have the chance to win a trip to the 2019 College Football Playoff National Championship 

BOULDER – As fall rapidly approaches, and the Colorado Buffaloes are preparing to take the field, Colorado fans everywhere are embracing the renewal of traditions and displaying their spirit for the kick-off of football season. This year's College Colors Day, taking place Aug. 31 when the Buffs face off against the Colorado State Rams in the Rocky Mountain Showdown. 

To support the Buffs, be sure to wear your best Buffs gear that day, and remember if you're going to the game, wear WHITE Buffs gear!  The annual College Colors Day holiday allows fans across the country to showcase their unmatched passion and pride by sporting their best Buffs gear and sharing photos and video on social media using the hashtag #CollegeColorsDay.   

"We want to see all Colorado fans participating in College Colors Day and showing the world how proud they are of our University," said JT Galloway, Associate AD for Licensing and Trademarks. "Whether you're close to campus or across the globe, College Colors Day lets our fans unleash their Buffs spirit." 

College Colors Day was created by the University's licensing partner, IMG College Licensing (IMGCL), to present a unified spirit day for college fans and supporters. Beyond showing their fandom on social media, fans can also visit www.CollegeColorsDay.com for discounts on new college merchandise, including an inaugural partnership with Ebates that gives consumers 30% cash back on college merchandise purchases made at Fanatics via the website. Through Sept. 2, fans can also use the website to enter for the chance to win a variety of prizes, including two tickets and a trip to the national championship in the Bay Area thanks to IMGCL's partnership with the College Football Playoff (CFP), and its charitable arm, Extra Yard for Teachers.  

Whether going to work, school, or just spending time with friends, Colorado fans are encouraged to share in the excitement of a new season by wearing their colors on College Colors Day.

About IMG

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.