Margaret C. Campbell, a marketing professor for the Leeds School of Business, received a provost professorship at CU Boulder. Campbell has received this level of distinction because of her outstanding scholarship in marketing and consumer behavior.
Campbell is the president of the Association for Consumer Research and has been selected to serve a three-year term as editor of the Journal of Consumer Research beginning January 2017.
Her past roles at Leeds have included being the associate dean for strategic initiatives and graduate programs. Most recently, Campbell has returned to Leeds from sabbatical, having spent the last six months working at other schools as a visiting research scholar.
Her research focuses on questions of how consumers interpret the marketplace and common consumer responses to companies, brands and other consumers. The new provost professor has taught classes on advertising and promotion, integrated marketing communications, brand management, consumer behavior/psychology and principles of marketing at the undergraduate and graduate level.
Campbell received her undergraduate degree and PhD in marketing from Stanford University.