CU Boulder sources available to discuss Super Bowl

The following University of Colorado Boulder faculty experts can address various topics related to professional sports and the Super Bowl, which is on Sunday, Feb. 5.

Proposition betting: Robert Donchez can address “prop betting,” or off-the-wall betting on the Super Bowl. The practice involves placing bets on crazy things, according to Donchez, such as “what jersey number will score the first touchdown, which song will Lady Gaga perform first during the halftime show, or will Donald Trump tweet the name Tom Brady during the Super Bowl?” Donchez is the director of the Business of Sports Program at the Leeds School of Business. Reach Donchez at 303-492-5916 or robert.donchez@colorado.edu.

Advertising: David Small can address advertising and ad development. With former agency experience, he is an instructor of advertising, public relations and media design at the College of Media, Communication and Information. Reach Small at david.small@colorado.edu.

Advertising cost, spending, history: Melinda Kiger Cheval can discuss advertising spending and costs, as well as the history of super bowl advertising. She is a senior instructor of advertising, public relations and media design. Reach Kiger Cheval at 303-492-2819 or melinda.cheval@colorado.edu.

Cheating and corruption in sports: Roger Pielke Jr., an expert in the governance of sports organizations, can address fraud and dishonesty in sports. He is a professor and the director of the Sports Governance Center in CU Athletics. Reach Pielke at pielke@colorado.edu.

For further assistance contact Elizabeth Lock in CU Boulder media relations at 303-492-3117 or elizabeth.lock@colorado.edu.