Published: Sept. 26, 2016

A close-up image of part of the American flag.Both the Republican and Democratic presidential candidates have the highest negative ratings of any contenders in recent history. During Family Weekend, the College of Media, Communication and Information (CMCI) will present "The disaffected voter: The impact of campaign 2016 in November and beyond." CMCI faculty members Liz Skewes, Kelty Logan and Brian Keegan will analyze this historic and controversial presidential campaign from journalism, advertising and data analytics perspectives. The three will explore how the discourse – by the public, in the media and in advertising – might shape future elections, what negative ratings will mean for the winning candidate, and the implications for U.S. politics moving forward.

The event, which is free and open to the public, will take place from 11 a.m. to noon on Friday, Sept. 30, in the British Studies Room on the 5th floor of Norlin Library. For more information contact CMCI at 303-492-5007 or