Thirteen students from the University of Colorado Boulder’s advertising program have won seven awards in a major international advertising contest, the most collected this year by any four-year university.
The students, who worked in teams to create advertising and branding campaigns for companies in response to fictitious scenarios, won a silver, a bronze and five merit awards. Their ad campaign entries range from a Lego fund to teach children about wildlife extinction to a LinkedIn platform designed to allow workplaces to address positive change around inequality.
The One Club of New York, an esteemed industry trade group, will present the awards at the Young Ones Awards Ceremony tonight in New York City as part of Creative Week, a premier showcase of creativity in advertising, design and new media.
“These students spend months coming up with strategies and executing campaigns based on the One Show’s criteria,” said Barrett Brynestad, the students’ instructor and a graduate of the CU-Boulder advertising program. “Countless hours and many sleepless nights result in the well-earned reward of recognition. This show is great preparation for the next step in participants’ advertising careers.”
CU-Boulder students Noah Adelman, Olivia Conroy, Graeme Cunningham and Peyton Hopkins won a silver award for their LEGO project and several merit awards. Max Jaffee, Sydney Sharek and Krista Stonedahl won a bronze award for their LinkedIn project. Ben Rindels, Alexa Thomas, Alayna Zidek, Leala King, Mia Cupidro and Megan Curry all won merits awards.
This isn’t the first time CU-Boulder students have performed well at the Young Ones competition. In fact, CU-Boulder students have taken home Young Ones awards every year since 2001.
“I believe our students’ success is due to two things: the commitment our students have to the creative process and the commitment of our industry partners,” said Mindy Cheval, an associate chair of advertising, public relations and media design at CU-Boulder. “Our creative program is managed and taught by adjunct professors who come to CU-Boulder after their day at work to give back to our students. The level of expertise they offer brings talented students from across the country and the world to CU-Boulder to study advertising.”
CU-Boulder’s advertising program is part of the College of Media, Communication and Information, which prepares students to be leaders in an ever-changing information society.