Leeds School of Business

University of Colorado Boulder

Laura Kornish

Associate Professor • Marketing

Koelbel 479

Biography

Laura J. Kornish is an associate professor of marketing at the Leeds School of Business, University of Colorado Boulder.

Professor Kornish received her undergraduate degree in Applied Math at Harvard University. After college, she worked at Cambridge Technology Partners. She then earned her M.S. and Ph.D. degrees at Stanford University, and subsequently joined the faculty at the Fuqua School of Business at Duke University. She joined the Marketing Division at Leeds in 2005.

Professor Kornish’s research focuses on innovation and new products, credibility of information, and search problems. Her research has been published in several journals including Marketing Science, Management Science, Operations Research, and Journal of Consumer Research. She currently serves on the editorial review boards of Management Science and Marketing Science.

Professor Kornish teaches in the undergraduate and MBA programs. She has taught classes on innovation and new product development, digital marketing, and marketing of high technology.

Current Research

  • Sequential decision problems related to innovation and technological change, search for the best alternative, product development, issues at the intersection of operations and marketing, and incentives in information revelation.

Honors

  • Daimler Chrysler Corporation Award for Innovation and Excellence in Daytime MBA Core Teaching, Fuqua School of Business, Duke University 2001 (Finalist 2002, 2005)
  • Gerald J. Lieberman Fellowship, Stanford University 1996 - 1997
  • NSF Graduate Fellowship 1993 - 1996
  • Phi Beta Kappa 1990
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