Nicholas Reinholtz

Nicholas Reinholtz
Assistant Professor
Center for Research on Consumer Financial Decision Making • Marketing

Nicholas Reinholtz is a assistant professor of marketing at the Leeds School of Business. He holds a Ph.D. in marketing from Columbia University and undergraduate degrees in mechanical engineering and political science from Virginia Tech. Nick's research focuses on different aspects of consumer behavior, including financial decision making, product and price search, and the cognitive processes and representations underlying choice.