First Impressions

Posters are typically presented at large events with many other presenters. Your first goal is to capture the attention of the event attendees with an engaging design. 

If attendees can read and understand your title from a distance, they’re more likely to approach you and check out your poster. 

Consistent design can make your poster more attractive and easier to scan and read quickly. 

Pay attention to the contrast between your colors (light/dark), avoid busy patterns in your background, and keep in mind those with visual impairments.