The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) recognized CU Boulder’s Office of Strategic Relations and Communications (SRC) with six awards on May 2. The PRSA Colorado Awards were established to honor Colorado’s best public relations campaigns and outstanding professionals.
SRC received recognition in the categories of media relations, feature writing and crisis communications. Science writers Trent Knoss, Lisa Marshall and Dan Strain collectively earned four Gold Pick Awards and one Silver Pick Award for their writing and media relations efforts.
A much larger group earned a Gold Pick Award for communications surrounding a rabid bat attack on campus that resulted in the victim seeking potentially life-saving medical treatment. This effort involved communicators and channels across campus, including social media, issues management and more.
Award-winning SRC campaigns:
- How bright light keeps preschoolers wired at night (Gold)
- Chameleon tattoos change color, may help diagnose illness (Gold)
- Next-gen flexible robots move and heal like us (Gold)
- How to save a life: When a rabid bat strikes, words matter (Gold)
- Uncovering Boulder’s forgotten apple tree legacy (Gold)
- Life after death on the internet (Silver)
SRC award winners picked up their accolades earlier this month at a ceremony in Denver. The full list of 2019 award winners included public relations firms, nonprofits, companies, governmental organizations and other universities.