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Strategy
We follow an integrated communication and marketing model that supports university initiatives and provides our community with useful, usable information.
Promise
Our strategies are grounded in audience insights, allowing us to deliver a brand promise that meets Buffs’ expectations and needs.
Experience
We use data and research to understand the Buff experience and develop communications and tools that support a positive experience at CU Boulder.
Our Purpose
As the university’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated communications approach supporting a campuswide experience that inspires greater affinity and engagement.
Our Vision
Strategic Relations and Communications uses an integrated marketing and communications approach to support a campuswide experience that inspires greater CU Boulder affinity and engagement.
Our Mission
Strategic Relations and Communications advances national and global recognition of CU Boulder by demonstrating its public value, improving the inclusiveness of our marketing and communications, supporting a campuswide experience that inspires greater affinity and engagement, and providing tools and processes for campus partners.