As the fall semester progresses, I am pleased to provide this update on the efforts of our Strategic Messaging Alliance (SMA). 
Our team of teams has been busy! We are moving forward as agreed at our June 2018 Executive SMA meeting on undergraduate recruitment and national reputation efforts in partnership with our colleges, schools and major units.
Recruitment
We have launched our new undergraduate recruitment mini-campaigns (paid ads) for our colleges and schools. Below are links to landing pages for specific, targeted undergraduate recruitment campaigns developed based on each unit’s recruitment priorities. The campaigns, which we launched in late September, are the reflection of the SRC and college and school communicators collaborating at a deeper level than ever before. We are really pleased at how well these campaigns are doing and the lessons we are learning around targeting and content. We are now compiling and sharing metrics/results and adjusting the campaigns and improving our efforts.
Mini-campaigns
Reputation
With our recruitment efforts up and running, the SMA is now focused on developing a regular cadence of paid content for each college and school that will target national peers/opinion leaders and general public audiences. We began in late November a rollout of our initial paid social media content packages. We are working wtih the colleges, schools and key units to dovetail our marketing content with that generated by the news team, who is building a media plan for each college/school via our SMA working group.
Other Updates
Beyond the above efforts, we have worked with our colleges, schools and major units to develop working versions of positioning and messaging documents that are helping to align our content with our campus strategic imperatives. They help to inform copy development for our recruitment and reputation efforts.
In addition, the CU Boulder Today (CUBT) team has been working hard to improve the flow of information to students, faculty and staff. This includes a change in timing for the student and faculty/staff editions, as well as the introduction of graduate student and first-year student editions that have achieved open rates over 50 percent in our first semester of testing them.
Many thanks to you and your teams for your engagement and willingness to collaborate on enhancing our campuswide approach to marketing and communications. We appreciate all you are doing to move CU Boulder forward and are excited for our next steps together.
With gratitude, : - )
Frances