Strategy

“What would a constituent-centered, comprehensive and collaborative communications journey look like at CU Boulder?” is the central question behind this project, which brings together a wide variety of campus partners.

As we move into the heart of the spring 2019 semester, I am pleased to share that our Strategic Messaging Alliance (SMA) working group has kicked off year two of our collective effort to build a more integrated approach to campuswide communications.

As the fall semester nears its close, I am pleased to provide an update on the efforts of our Strategic Messaging Alliance (SMA). Our team of teams has been busy! We are moving forward as agreed at our June 2018 Executive SMA meeting on undergraduate recruitment and national reputation efforts in partnership with our colleges, schools and major units.

The Strategic Messaging Alliance (SMA) has been hard at work building out strategies for CU Boulder recruitment and reputation communications, in close alignment with priorities shared by our deans, vice chancellors, athletics director and senior leadership team.

Welcome to a new day in Strategic Relations and Communications (SRC). We are facilitating the work of a cross-campus collaboration among senior communications colleagues and executives to develop and deliver a more integrated approach around three key areas of focus—recruitment, our national reputation and supporting our advancement goals.