Welcome to a New Communications Working Model
Welcome to a new day in Strategic Relations and Communications (SRC). Based on the recommendations of a thorough communications program review conducted in 2016–17—and with the endorsement and charge of the chancellor, provost and senior vice chancellor—Strategic Relations and Communications is facilitating the work of a cross-campus collaboration among senior communications colleagues and executives to develop and deliver a more integrated approach around three key areas of focus—recruitment, our national reputation and supporting our advancement goals.
As charged by the chancellor in February 2018, the new Strategic Messaging Alliance (SMA) working group (formerly the Strategic Marketing Alliance) has met several times this spring to define our charge, discuss our roles and responsibilities, and create a process for building an integrated communications and content strategy for the campus. The group has divided into teams to address its focus areas of recruitment, reputation and advancement support. They have also created a team focused on internal communications and retention. We will send you an update on their work after a review and discussion of their plans by senior leadership in June.
In the meantime, I am excited about our SRC team's efforts to provide innovative and robust support for campuswide communications needs by working to:
- Implement a collaborative, integrated communications and engagement model across the campus
- Expand, strengthen and uphold the reputation of CU Boulder through integrated marketing campaigns and central CU Boulder communications channels
- Provide forward-thinking, broad-based strategic communications planning, resources and tools for campus partners
Our new SRC website provides easy access to our work in these three areas and serves as a gateway to CU Boulder communications and engagement resources, tools, networks and best practices for every communicator and colleague on campus. Whether you need media relations support, marketing and creative services, campus communications, video, web, social media, or government and community relations support, I encourage you to explore the site, to connect with our team, and to take advantage of the many opportunities to build community and enjoy the process of connecting and coordinating efforts with your colleagues across campus.
In the meantime, Be Boulder and Go Buffs! : )
Frances Draper,
Vice Chancellor for Strategic Relations and Communications