Are you interested in publicizing an outreach project or event?
CU Boulder has a team of communicators who are experts in translating research into language for a public audience and strategically amplifying outreach projects. Our office works closely with Strategic Relations and Communications and other campus communicators to develop stories and connect with community partners and the media.
Best Practices
- Start with your school, college or unit communicator. They can help you design a communications strategy for outreach projects and events, considering relevant messages, key audiences, communications tools and more. Our office can also discuss outreach communications strategies and best practices for publicizing your outreach project locally or in Colorado communities.
- Learn how to communicate with the public. Have you ever been in a room with experts from another academic discipline and they used "in-house" acronyms, terms and language? CU Boulder communicators will help you break down your research into language and ideas that the public will understand.
- Do not contact the media directly. If you have a potential story for the media, email Strategic Media Relations as well as your campus communicator. They will discuss whether the story has media potential and then design a media strategy.
Communications Processes
Public communications has strategies and processes that differ from academic communications, which are described below.