Leeds School of Business

University of Colorado Boulder

Jeffrey G. York

Assistant Professor, Shane Faculty Scholar • Management & Entrepreneurship


Professor Jeffrey G. York (PhD, University of Virginia) is an Assistant Professor of Management and Entrepreneurship and the Shane Faculty Scholar at the University of Colorado Boulder. Professor York’s teaching and research are focused on environmental entrepreneurship, the simultaneous creation of ecological and economic goods. Professor York work has published research journals such as the Academy of Management Review, Entrepreneurship Theory & Practice, Journal of Business Venturing, Journal of Business Ethics, Journal of Management, Organization Science, and Strategic Management Journal. His research has won numerous awards including the Academy of Management Organizations and the Natural Environment Emerging Scholar Award and the NYU-Stern Conference on Social Entrepreneurship Best Paper Award. He is a member of the Editorial Board of Strategic Entrepreneurship Journal.

Professor teaches classes in business planning, entrepreneurial thinking and environmental sustainability at both the undergraduate and MBA level. He has taught and presented research in Canada, the Czech Republic, Denmark, Italy, Malaysia, Sweden, Switzerland, the United Kingdom, and numerous institutions in the United States. Prior to his academic career, he worked in a technology incubator, led the startup of a white water rafting company, and was a manager at a Fortune 500 financial services firm.



Published Papers

York, Jeffrey G. and Michael J. Lenox. “Socio-Cultural Determinants of De Novo Versus De Alio Entry in Emerging Industries.” Forthcoming, Strategic Management Journal.

Sarasvathy, Saras,D. Suresh Bhagavatula, Jeffrey G. York, and K. Kumar. 2014. “An Effectual Approach to International Entrepreneurship: Overlaps, Challenges and Proactive Possibilities.” Entrepreneurship Theory and Practice. 38(1): 71-93.

York, Jeffrey G., Saras D. Sarasvathy, and Andrew C. Wicks. 2013. “An Entrepreneurial Perspective on Value Creation in Public- Private Ventures.” Academy of Management Review. 38(2): 307-309.

York, Jeffrey G. and S. Venkataraman. 2010. “The Entrepreneurship-Environment Nexus: Uncertainty, Innovation and Allocation.” Journal of Business Venturing. 25(5): 449-463.

*Meek, William R., Desiree F. Pacheco, and Jeffrey G. York. 2010. “The Impact of Social Norms on Entrepreneurial Action: Evidence from the Environmental Entrepreneur Context.” Journal of Business Venturing. 25(5): 493-509. *Equal authorship.

Pacheco, Desiree F., Jeffrey G. York, Thomas J. Dean, and Saras D. Sarasvathy. 2010. “The Co-Evolution of Institutional Entrepreneurship: A Tale of Two Theories.” Journal of Management, 36(4):974-1010.

York, Jeffrey G. 2009. “Pragmatic Sustainability: Translating Environmental Ethics into Competitive Advantage.” Journal of Business Ethics, 85(1): 97-109.

de Colle, Simone and Jeffrey G. York. 2009. “Why Wine is not Glue: The Unresolved Problem of Socially Responsible Investing.Journal of Business Ethics, 85(1): 83-95

Pacheco, Desiree F., Jeffrey G. York, and Timothy J. Hargrave. 2014. “The Co-evolution of Industries, Social Movements and Institutions: Wind Power in the United States.” Organization Science, 25(6): 1609-1632.

Working Papers

York, Jeffrey G., Timothy J. Hargrave and Desiree F. Pacheco. “A Co-evolutionary Model of Industry Emergence: Wind Power in Colorado.”

*Wry, Tyler and Jeffrey G. York. “For Love and Money: Logic-Bridging Identities, the Entrepreneurial Self, and the Creation of Caring, Compassionate Organizations.”

York, Jeffrey G., Jared D. Harris, Timothy J. Hargrave. “Cold Hard Facts:: A Pragmatic Perspective on Business and the Natural Environment.”

York, Jeffrey G., Isobel O’Neil and Saras Sarasvathy. “Collective Action without Selective Incentives: How Self-Selected Stakeholders in the Entrepreneurial Process Create a Surplus of the Commons.”

Conger, Michael, Jeffrey G. York. and Tyler Wry. “The Entrepreneurial Creation of Public Goods: Social Identity and Opportunity Recognition.”

Hargrave, Timothy J., Desiree F. Pacheco and Jeffrey G. York. “Managing Competing Logics: A Collaborative Governance Model.”

York, Jeffrey G. and Michael J. Lenox. “It’s Not Easy Building Green: The Intersection of Private and Public Institutions in the Adoption of Voluntary Certification Standards.”

Antolin-Lopez, Raquel, Jeffrey G. York, Javier Martinez-Del-Rio. “Institutions and Environmental Entrepreneurship: Environmental Performance in the European Union.”

York, Jeffrey G., Michael Conger, David Hekman, Siddarth Vedula. “Towards a Theory of Socio-Cultural Munificence: How Family and Community Interdependence Influence the Survival of Social Entrepreneurs.”

Vedula, Siddarth and Jeffrey G. York. “The Interplay between Environmental Norms and Venture Capital Supply in Driving Clean Tech Entry.”

*Smit, Willem, Rene Mauer, William Forster and Jeffrey G. York. “Speed to Venture: The Temporal Dynamics of Non-predictive Strategy in New Firm Formation.”


  • Ph.D. (Management), University of Virginia (2010)
  • MBA, University of Tennessee
  • B.A. (Journalism), University of Georgia
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