Campus Communications Resources
Events Newsletters News Branding Social Tips Campaigns
Innovation and entrepreneurship are mindsets that run deep in the minds and spirits of the CU Boulder community—students, faculty and staff. We know many opportunities need to be shared and communicated, so let us help you get your content, events and opportunities in front of our shared CU Boulder audience!
Join the Innovation and Entrepreneurship Communicators Group
All communicators on campus are welcome to the Innovation and Entrepreneurship Communicators Group to amplify each other's programs, collaborate on opportunities, share our successes and troubleshoot problems. To join the Microsoft Teams Chat, Email ListServe or monthly meetups, please get in touch with karen.reid@colorado.edu.
Events Promotion and Planning
If your event or program has a registration or application deadline, create a separate event for that deadline so that it appears higher up in calendar feeds in time for users to act on them!
With so much happening on campus, we strongly recommend beginning the promotion of your events before the start of the semester they are happening and at least four months before to sync up with the typical cycles of newsletters, social media campaigns and other promotional opportunities on campus.
Internal innovation and entrepreneurship event planning calendar
Want to see what other innovation and entrepreneurship events may be in the works but not publicly available yet? Please get in touch with karen.reid@colorado.edu to get added to the Innovation and Entrepreneurship Events Planner spreadsheet.
Other community event calendars for planning
- Internal Innovation & Entrepreneurship Initiative planning calendar
- Research & Innovation Office publicized events calendar
- Venture Partners publicized events calendar
- CU Boulder publicized events calendar
- CU Boulder Academic Calendar
- Boulder Events Calendar
Event Planning
- CU Boulder Events Planning & Catering (including campus venue booking)
Promote through the Initiative calendars
To add your event to the Initiative events page, you must add it to the CU Boulder Events Calendar via the web app Localist. Adding your event to the calendar will also push your event to websites, newsletters and digital display feeds across campus, depending on the keywords and tags assigned to your event.
- If you create an event by logging in to a Localist admin account, please include either or both of the tags "Innovation" and "Entrepreneurship" in your submission.
- If you create an event through the webform without logging in to an admin account, please include the "Innovation & Entrepreneurship" group in your submission.
Keep an eye on other tags, keywords and campus units (labeled as "Groups" on this calendar) that you can use on your events to strategically target audiences across campus.
Explicit copy in listings about who is eligible to participate in events (ex: "this event is only open to physics majors," or "this event welcomes anyone with a Buff OneCard") can be very useful to prospective audiences.
Consider also sending your event to CU Boulder Today
Promote through the Initiative Social Media
Add the official Initiative (@innovatecubldr) and the University of Colorado Boulder (@CUBoulder) accounts as co-hosts on your Facebook events to add them to our Facebook event feeds.
If you have an event you would like to originate through the Initiative account, please contact karen.reid@colorado.edu
Email Newsletters
The Initiative produces two regular newsletters. The Student Newsletter (targeting all students, faculty and staff) is sent weekly during the academic year. The Community Newsletter (targeting our external community of supporters and mentors) is sent monthly. Sign Up for our Newsletters
To feature content in an upcoming newsletter...
- ...news story, contact karen.reid@colorado.edu
- ...resource, contact karen.reid@colorado.edu
- ...event, add it to the CU Boulder Events Calendar and include the appropriate tags to add it to the Initiative website newsfeed.
Articles and News Promotions
To post an article to the Initiative newsfeed contact karen.reid@colorado.edu
Consider also sending your news to CU Boulder Today
Design and Branding
CU Boulder Branding
All CU Boulder affiliates are expected to use our singular, cohesive brand platform in alignment with university policy. Learn More
Off-brand promotions from CU tend to receive less audience engagement and shared support from other campus programs.
Innovation & Entrepreneurship Initiative messaging
Below is copy that can be included—where it fits your audiences and messaging—on your websites and newsletters. The goal is to drive the many distinct audiences in our ecosystem to subscribe to the central initiative newsletters so we can share our events, news and opportunities with each other's audiences through the newsletter. That way, we can isolate unhelpful unsubscribes within all of our newsletters while maximizing engagement with our campus community.
Base copy:
The CU Boulder Innovation & Entrepreneurship Initiative can connect you with the resources and programs you need to turn your ideas into impactful ventures. We believe in driving global change by bringing together students, faculty and staff from all corners of campus to ignite the Buff spirit for solving problems.
For emails: Join the initiative newsletter for the latest news, events and opportunities: colorado.edu/innovate/join-email
For websites: Explore all CU Boulder has to offer at colorado.edu/innovate
Download the Innovation & Entrepreneurship Initiative Stamp
The stamp can be used to accompany any promotion of the initiative. Please contact karen.reid@colorado.edu if you need a different version or file type.
Social Media
To amplify posts to your unit's social media accounts through the official Initiative accounts, please tag us with @innovatecubldr on Facebook, Instagram and Twitter and "CU Boulder Innovation and Entrepreneurship" on LinkedIn.
If you have content you would like to originate through the Initiative account, please contact karen.reid@colorado.edu
A great way to increase your audience reach through social media is to include tags of all the units related to key people or initiatives in the post.
Other Tips, Tricks and Tools
- Before sharing a webpage for promotion, be sure to check that all the Meta Tags are firing as expected
- Need stunning photos of campus? Check out the CU Boulder Photo Database
- Need stunning stock photos? Check out the Adobe Stock subscription part of the Adobe Creative Cloud
- Need stunning photos of yourself? Check out CU Boulder Portrait Services
Compliance and Rules
- Artificial Intelligence (AI) in communications policy
- CU Boulder branding and visual identity
- Data privacy
Campaigns
Questions?
Please contact Karen Reid, Senior Communications Specialist