Leeds School of Business

University of Colorado Boulder


Margaret Campbell, Professor of Marketing Shares her Insights in the Article "Gain Consumer Trust and Loyalty by Flaunting Your Flaws" on sitepoint.com

Fri, 04/17/2015 - 16:33

Gain Consumer Trust and Loyalty by Flaunting Your Flaws Joshua Kraus Published April 6, 2015 Tweet Subscribe It was 1959 and Doyle Dane Bernbach (DDB) had a problem. Volkswagen had hired the New York City ad agency to create a new marketing campaign for the Volkswagen Beetle, but the Volkswagen Beetle was not an easy sell. For one thing, Volkswagen originated in Nazi Germany, and the Beetle was contracted by Adolf Hitler. But its tarnished history wasn’t the Beetle’s only liability. The late fifties were a time of economic boom and growing families, and the small, compact Beetle didn’t gel... Read more »

Professor Peter McGraw, FiveThirtyEight and ESPN Films Address the Issue of Being Funny in “Good Humor”

Wed, 04/08/2015 - 12:23

How To Be Funnier By FiveThirtyEight What makes something funny? Can you make yourself funnier? University of Colorado professor Peter McGraw is trying to answer those questions and solve other mysteries in humor. The latest “ Collectors ” film from FiveThirtyEight and ESPN Films, “Good Humor,” directed by Jamie Schutz, follows McGraw as he tries to help David, an unfunny brewery owner, become funnier. But this isn’t all a big joke — as McGraw said: “To understand what makes things funny is actually to understand people.” CLICK HERE to Watch the short video at http://fivethirtyeight.com/features/how-to-be-funnier/Read more »

A Great Example of Principled Leadership From Leeds School of Business Undergraduate Students and the Leeds Scholars Program.

Wed, 04/08/2015 - 08:56

CU business students, Boulder groups to host job readiness fair for the homeless Boulder Boost Project aims to help homeless individuals with resume, interview skills By Sarah Kuta Staff Writer - Boulder Daily Camera Posted: 04/07/2015 12:33:10 PM MDT | Updated: about 19 hours ago If you go What: Boulder Boost Project, a job readiness fair for homeless individuals When: 8:30 a.m. to 3:30 p.m. Wednesday Where: First Presbyterian Church, 1820 15th St., Boulder More info: on.fb.me/1MZJuLf When she moved to Boulder to attend the University of Colorado, Kate Harris couldn't help but notice the visible homeless population living in... Read more »

Professor Margaret Campbell's Research Cited on CNBC

Tue, 04/07/2015 - 14:26

Personal Finance Have another bite: Do you suffer from 'progress bias'? Bob Sullivan | @RedTapeChron Friday, 3 Apr 2015 | 7:30 AM ETCNBC.com Read the article on CNBC DreamPictures | Getty Images You're been good all week, so what's the harm of having a donut for breakfast on Friday? Or shelling out for those new shoes? It could be the reason your bank account is empty but your belly is, ahem, a little full. There's no harm in splurging once in a while, of course. The harm comes when we forget what we've splurged on, but we remember each and... Read more »

The Leeds Business Confidence Index (LBCI) Q2 2015

Wed, 04/01/2015 - 05:42

Download The Leeds Business Confidence Index (LBCI) Q2 2015 Business leaders surveyed in the Leeds Business Confidence Index (LBCI) remained comfortably positive ahead of Q2 2015. Overall, the greatest optimism is in sales expectations. Read/Download the LBCI Q2 2015Read more »

John Lynch, director of the Center for Research on Consumer Financial Decision Making at the University of Colorado Boulder Quoted on USA Today Website

Mon, 03/23/2015 - 11:42

6 bad money habits not to pass on to your kids Elizabeth Renter, NerdWallet 7:18 a.m. EDT March 21, 2015 (Photo: Thinkstock) Whether your bills are paid in full at the end of every month or you have to do some strategic budgeting to get creditors off your back, there's a good chance you have some less-than-perfect money habits. As a parent, they don't begin and end with you; they affect your children too, and for a lot longer than you may realize. Most young adults are entering the world without the basics of financial literacy. Many are taking on... Read more »

BRD Releases Colorado January Jobs Report Analysis and Other Economic Indicators

Thu, 03/19/2015 - 08:09

The January jobs report was released for Colorado today, which included both the January employment report and the revisions to 2013. The employment situation remained strong in Colorado, with employment increasing 2.9% year-over-year—a slightly slower clip than observed since October 2013. Upon revision, every month in 2014 recorded growth in excess of 3% (3.1%–3.6%). Colorado employment continued to grow in January, and all of Colorado’s metropolitan statistical areas (MSAs) recorded varying levels of year-over-year employment growth, while monthly growth decreased in three MSAs. Industry growth was recorded in 7 of the 11 industries in the state month-over-month, and the velocity... Read more »

Prof. Atanu Sinha Featured In Cardhub’s Recent Study Examining Price Matching

Wed, 03/11/2015 - 16:52

Price Protection Report: Credit Cards Shielding You From Price Drops by Alina Comoreanu, Research Analyst The combination of recession-reduced budgets, intense competition in the retail space, and tried-and-true consumer price sensitivity has fostered an environment in which price-match guarantees are something of a staple. Most of the largest brick-and-mortar retailers – think Walmart, Best Buy and Toys”R”Us – use price matching to avoid serving as showrooms for Internet giants like Amazon. This is also a direct reflection of consumer preferences, as 21% of shopper request a price match when they encounter prices in a store that they feel are too... Read more »

Associate Professor Peter Mcgraw’s Commentary on the Benefits of Humor in the Workplace on Fortune.com

Tue, 02/24/2015 - 07:47

Can humor lead to smoother interactions and inspire creativity in your office? Associate Professor Peter McGraw’s commentary on the benefits of humor in the workplace tackles this issue on Fortune.com Though often overlooked, humor can lead to smoother interactions and inspire creativity in your office. The head honchos in the C-suite aren’t exactly pounding on the boardroom table demanding that their employees be funny. Yet research reveals the many ways humor helps business. Some companies, notably Southwest Airlines LUV -0.87% , project funniness in all areas of their business, from wisecracking flight attendants to the stock ticker, LUV. But even... Read more »

University of Colorado Boulder's Faculty in Focus No. 10 Features Leeds School of Business Professor Sharon Matusik

Mon, 02/16/2015 - 19:18

Leeds School of Business Professor Sharon Matusik is featured by the University of Colorado Boulder as one of the Faculty in Focus. The Faculty in Focus features interviews with leading University of Colorado Boulder faculty including Professor Matusik. Read an exerpt from the article and a link to the full piece on the University of Colorado Boulder's website. Focus in Focus Exerpt Her research focuses on entrepreneurial and venture capital firms and on innovation and knowledge sharing in established firms. She has had work published in top international academic journals and is widely cited in the management field. Read the... Read more »


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