Brand Intelligence

Our strategies are rooted in strong data and actionable insights. By cutting through the noise, we ensure the right message reaches the right audience on the right channel. 

From award-winning social listening and campaign analytics to data insights across channels and markets, our brand intelligence professionals turn complex, multi-channel data into actionable strategies.

We don’t stop at surface-level metrics. We ask the deeper questions that reveal the "Why?" or "What if?" behind the data. By leveraging both native and third-party platforms, we uncover opportunities, challenges and trends that truly matter. Social listening, in particular, helps us identify emerging patterns early, spotting signals that allow us to anticipate needs, address concerns and prevent potential issues from escalating.

Our team builds custom dashboards that enable communicators to filter, analyze and present their data in the most meaningful ways. And we also consult on how qualitative and quantitative research can align with marketing and communications goals, ensuring every decision is data-driven. The Brand Intelligence team doesn't just track data; we transform it into insights that strengthen and deliver on the university’s brand promise.