Veronica Derricks
- Assistant Professor, Department of Psychology and Neuroscience, College of Arts and Sciences
- CAAAS FACULTY AFFILIATES
Dr. Derricks’s research examines psychosocial factors that perpetuate disparities in healthcare and organizational settings. Within health contexts, she investigates whether and why health promotion efforts that aim to engage Black Americans (e.g., by targeting health messages based on racial identity) backfire. Using this knowledge, she develops and tests interventions that are designed to improve healthcare delivery and enhance health behavior uptake for Black individuals. In organizational settings, she explores how well-intentioned organizational efforts to recruit and retain Black employees may actually result in continued underrepresentation and identifies strategies to more effectively promote inclusion. Her research has been published in academic journals such as the Proceedings of the National Academy of Sciences, Journal of Communication, and The Journal of Experimental Social Psychology. In addition, she has been recognized by the Association for Psychological Science as a recipient of the Rising Star Award. To learn more about Dr. Derricks’s research, please visit her website: www.veronicaderricks.com