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JAIPUR LITERATURE FESTIVAL, COLORADO -
Social Media Specialist - Intern
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DESCRIPTION.
Do you like literature? Do you like culture? Do you like interesting human beings? Do you like
thought provoking conversation? And most of all do you like to see big colorful ideas come to
life in a wonderful playground for you and your peers to immerse in together?
Welcome to the Jaipur Literature Festival! Described as the ‘greatest literary show on Earth’ the
Jaipur Literature Festival is a sumptuous Feast of Ideas. The last decade has seen it transform
into a global literary phenomenon, hosting nearly 2000 speakers and welcoming over a million
book lovers from across Indian and the globe. The festival’s core values remain unchanged; to
serve as a democratic, non‑aligned platform offering free and fair access. Every year, the Festival
brings together a diverse mix of the world’s greatest writers, thinkers, humanitarians,
politicians, business leaders, sports people and entertainers on one stage to champion the
freedom to express and engage in thoughtful debate and dialogue.
For the past four years the greatest literary show on Earth has made a second home in Boulder,
CO bringing all the color, magic, emotion and conversations with it.
JLF Colorado is looking to integrate local creative minds to help tell its story and to build a more
meaningful footprint in the US for its fifth year! And are looking for a driven Social Media
Specialist to attract and interact with our targeted virtual communities and networks users.
THE ROLE.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and
revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel
works and how to optimize content so that it is engaging on those channels. You are responsible
2/17/2019 JLFB Internship, Social Media Specialist - Google Docs
https://docs.google.com/document/d/1idaEnsgx1liSYqWN-EUNqQlW-Ppmlz1svbYq... 2/3
for joining relevant conversations on behalf of the JLF Colorado and “soft selling” the festival by
interacting with literature contributors, industry influencers and prospective attendees.
RESPONSIBILITIES:
‑Be apart of the brainstorming and overall strategy of finding JLF’s brand story in the US.
‑Work with the local JLF team and India Team to build social media and grassroot marketing
campaigns to help reach a diverse range of demographics.
‑Collaborate regularly with India Team and have an understanding of cultural media differences
and be able to sell ideas in relation to the unique cultural needs.
‑Generate, edit, publish and share regular content (original text, images, video or HTML) that
builds meaningful connections to JLF Colorado’s identified audiences.
‑Set up and optimize JLF Colorado pages within each platform to increase the visibility of
festival’s social content including a monthly newsletter.
‑Continuously improve by capturing and analyzing the appropriate social data/metrics, insights
and best practices, and then determining plans to act on the information
‑Join an overall international team that represents JLF from Jaipur, Boulder, New York, and
Houston.
QUALIFICATIONS.
‑Have an extreme enthusiasm for literature, culture and diversity.
‑Can create quality content in a fast paced environment and under tight deadlines.
‑ Knowledge of online marketing and good understanding of major marketing channels
‑Some experience playing with Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media
editing software
‑Strong verbal and written communication skills
‑Is a good storyteller with a creative soul.
‑Has implemented big ideas from start to finish.
‑Self starter and can move forward independently
‑Knows how to intelligently and sensitively communicate with diverse demographics.
‑Has a good understanding of the media landscape both locally and nationally.
‑Upbeat and positive attitude with the ability to quickly problem solve.
‑Is passionate about bringing versatile cultural learning and events to the Boulder and Colorado
area.
2/17/2019 JLFB Internship, Social Media Specialist - Google Docs
https://docs.google.com/document/d/1idaEnsgx1liSYqWN-EUNqQlW-Ppmlz1svbYq... 3/3
TIMEFRAME.
February 28th, 2019 ‑ October 1st, 2019. Bulk of the work will be between March ‑ September.
CONTACT.
Tari Bohnert, PR and Communications Director
718.532.6037
Jessie Friedman, Executive Director
303.817.1998