Leeds School of Business

Course Credits: 3


Catalog Description

Describes the economic, geographic, political, and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches, and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion, and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Same as INBU 5100. Formerly MKTG 3450. Requisites: Requires prerequisite class of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN), Advertising (ADVT) or International Affairs (IAFS) majors with 52-180 units completed.


Semester(s) Offered

  • Fall 2021 - In person
  • Spring 2020
  • Spring 2019
  • Fall 2018
  • Spring 2018

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