Founding Department Chair, Advertising, Public Relations and Media Design
Gangadharbatla’s research interests lie at the intersection of technology, business and communication. He has authored (or co-authored) over 40 publications including conference proceedings. His work has appeared in the Journal of Advertising, Journal of Business Ethics, International Journal of Advertising, and Creativity Research Journal, among others. In his other life, he was an electrical engineer and worked for Cognizant Technology Solutions as a programmer writing code in assembly language and COBOL on legacy systems.