Before you use the new ATLAS identity system to represent the institute in any way, please read the ATLAS Standards Manual.  Per CU Boulder brand guidelines, the ATLAS wordmark must always be used in conjunction with a CU Boulder logo (either CU Boulder only, or College of Engineering and Applied Science). Neglecting to do this undermines our right to use the ATLAS wordmark at all, so please be diligent about doing this, even when it seems awkward. 

A variety of branding resources can be accessed in the expansion blocks below. If you have any questions about how to use the new identity system, or you need to request an asset not currently on this webpage, please email

1. Custom ATLAS wordmark generator: The ATLAS wordmark generator, developed by former ATLAS PhD student Clement Zheng, allows users to design and download an SVG of any variant. 

  • Open: ATLAS wordmark generator

  • Select preferred A's: Use left and right arrows, or click "Random" until you see a configuration you like.  

  • Color: Downloaded files are SVGs with transparent backgrounds. Files are black by default; for dark backgrounds, switch to a white wordmark by clicking the "dark" link.

  • Download: Right-click on "download SVG: Right-Click>save as" and select "save link as".

  • If you need to convert the SVG to a PNG or another format, use Photoshop, Illustrator, or one of the many free online converters, such as SVGTOPNG.COM.

2. Preformatted ATLAS wordmark as a PNG in either white or black:   ATLAS Black      ATLAS White

3. Research Labs: ATLAS lab logos

4. College and CU Boulder logos: EngineeringCMCICU Boulder

5. B2 Center for Media, Art and Performance: As a public venue, B2 has its own logo, which should be used in conjunction with an ATLAS wordmark and a CU Boulder logo (links above).

    B2 graphics 

Neue Haas Grotesk is used in the ATLAS VIS (visual identity system) to set all supporting type across all printed collateral. Adobe Typekit offers a version of Neue Haas Grotesk; download this font if you plan to create any of the below.

There are a couple of ATLAS Institute letterhead files available for use by ATLAS faculty and staff. One includes a CU Boulder logo, the other includes a College of Engineering and Applied Science:

Google Docs (CU Boulder logo) Google Docs (CEAS)

Note: When using the letterhead, the preferred font is Neue Haas Grotesk font, available on Adobe Typekit. If you do not have access to Adobe Typekit, use Helvetica Neue.

Poster templates are provided as InDesign files. Since these files are linked to other files, download the Links folder in addition to the design file.

Two copies of Google Slide presentations are available. They are identical, except for the branding:

This Keynote presentation includes a variety of slide templates for different page formats. It functions a little differently than a normal Keynote you are creating from scratch. After downloading the file and opening it, click the plus sign to select one of the various slide formats. For more detailed instructions, expand the content below. 

1. Download the Keynote template file.

2. Open the file. Your deck will start with one slide in it. It will look like this:

Photo of keynote presentation slides

Keynote wants to open with at least one slide. You can keep this slide in your deck for now, or you can delete it. If you want to use this template, replace the image and text with image and text of your own.

Photo of keynote presentation slides

3. Use the + (Add a Slide) button to reveal the set of master slide templates:

Photo of keynote presentation slides

4. Choose the slide template you want to use.  It will add to your deck:

Photo of keynote presentation slides

5. Now click on the photo. There is an option to “Replace” the image. Click Replace, select the image you would like and click Open. 

Photo of keynote presentation slides

6. To change the size or move the image, simply double-click the image. When you are finished, click anywhere outside of the image or select “Done”.

Photo of keynote presentation slides

ATLAS photos can be easily accessed on two platforms:

We have dynamic intro and outro graphics to support student and faculty video production.

  • Intro: Includes dynamic black ATLAS logo on white background, white on black (both files MP4), or both colors on transparent background (format: MOGRT). 
  • Outro: Including a B2 version paired with CU Boulder and an ATLAS version paired with CU Engineering lockup.

If you need a different combination of graphics, email requests to

ATLAS Zoom backgrounds: Download any or all of the five options below, including four static images below, as well as a video of a n A bouncing around a screen Pong-style video that can be used as Zoom backgrounds. Click on an image below to view (and download) Zoom backgrounds on Google Drive.


Black screen with A


ATLAS White Zoom Background design

ATLAS White Zoom Background design

ATLAS Black Zoom Background design

ATLAS Black Zoom Background design