Composed of senior communicators from across our major units, the Strategic Messaging Alliance (SMA) working group was charged by Chancellor DiStefano in spring 2018 with developing a more integrated campuswide marketing and communications approach. The working group is organized as follows: 1) an executive committee of campus senior leadership, 2) a working group with permanent representatives from many of those executive units and 3) a campus- and CU System-wide network of partners and subject matter experts who participate in the efforts of the group based on specific suggestions or needs that arise in the course of the SMA's work.

Team of Teams diagram

Executive committee

  • Chancellor Philip DiStefano
  • Provost Russell Moore
  • Senior Vice Chancellor and CFO Kelly Fox
  • All deans, vice chancellors, athletics director

Working group members

  • Strategic Relations and Communications (lead facilitator)
  • College of Arts and Sciences 
  • College of Engineering and Applied Science 
  • College of Media, Communication and Information 
  • College of Music 
  • Division of Continuing Education 
  • Division of Student Affairs
  • Department of Human Resources 
  • Department of Intercollegiate Athletics 
  • Graduate School
  • Leeds School of Business 
  • Office of Admissions
  • Office of Advancement 
  • Office for Outreach and Engagement
  • Program in Environmental Design 
  • Research and Innovation Office 
  • School of Education 
  • University Libraries
  • University of Colorado Law School

Strategic partners

  • Auxiliary Services
  • Boulder Faculty Assembly
  • Division of Infrastructure and Sustainability 
  • Innovation and Entrepreneurship Initiative (RIO)
  • Office of Academic Affairs
  • Office of Data Analytics
  • Office of Diversity, Equity and Community Engagement 
  • Office of Information Technology 
  • Office of Undergraduate Education
  • Program in Environmental Design
  • Staff Council
  • United Government of Graduate Students
  • University of Colorado Student Government
  • University Communications (CU Denver | Anschutz, UCCS, CU System Advancement)
  • University Relations (CU System)