The Need
Promote cultural amenities of the CU Boulder campus to the Boulder and Denver metro community, inviting visitors of all ages to experience the wide variety of educational offerings that CU Boulder provides to the public.
The Solution
Created the “Discover What’s Here” campaign with print and digital ads in local publications to invite community members to experience campus. Collaborated with groups on campus to promote individual events via content promotion and advertising.
Our Role
- Content strategy
- Design
- Media placement
- Website design
