Brand
Brand
At the University of Colorado Boulder, we don’t just tell our story—we live it. Each of us, every day, helps bring the impact of our campus communities to life.
Our brand isn’t just a logo or a tagline. It’s the way we show up. It's how it feels to be a Buff. It’s how we speak, design and connect audiences with what makes us CU Boulder.
Incorporating these brand guidelines into your work enhances our ability to:
- Increase the effectiveness of our communications
- Build stronger relationships with our stakeholders
- Strengthen our reputation in Colorado and beyond
- Positively impact the communities we serve
- Promote CU Boulder’s long-term goals