Strategic Communication

The marketing program develops students' analytic and decision-making skills in such areas as digital marketing, customer relationship management, advertising, market research, brand/product management, selling and sales management, distribution, relationship marketing, international marketing, marketing consumer products and services, and marketing nonprofit organizations.
The Media Production minor provides a foundation in the critical study of media along with a wide range of creative electives. Available topics include photography, audio/video editing, video production, computational media, open source programming, and emergent technology.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Interdisciplinary Media Art Practices - Digital Arts + Journalism Minor

The digital arts program explores the use and integration of new media technologies into art practices. Additionally, it offers a critical and collaborative art research environment where students investigate emerging art forms and media technologies that feed into their own evolving practice.
Students pursuing a Journalism minor develop skills in information gathering, storytelling and analysis across a variety of platforms—including television, social media, mobile devices, radio and print—using an ever-expanding variety of media tools and technologies.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Information Science + Media Studies Minor

Information Science majors learn to collect, analyze and interpret many different information sources to understand our world. They study how we interact with all things digital, including software, devices and algorithms, and are able to create social and technological solutions that are truly engaging for those who use them, apply those solutions to real problems, and evaluate their effectiveness. Students will build a toolkit integrating design, computation and data analysis
The Media Studies minor emphasizes the creative and analytical skills needed to make sense of current and future trends in media, and to gain a deep understanding of the history and development of various means and forms of communication. Explorations of media theory, history, criticism, practices, popular culture, technology and emerging cultures are enhanced by practical training in media design, storytelling, digital art, online community engagement, documentary filmmaking and social media.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Media Studies + Leadership Studies Minor

The Media Studies program emphasizes the creative and analytical skills needed to make sense of current and future trends in media, and to gain a deep understanding of the history and development of various means and forms of communication. Explorations of media theory, history, criticism, practices, popular culture, technology and emerging cultures are enhanced by practical training in media design, storytelling, digital art, online community engagement, documentary filmmaking and social media.
The Leadership Studies Minor prepares tomorrow's leaders to ethically lead through a combination of academic coursework, self-reflection and team projects.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Communication + Information Science Minor

The Communication major provides students with the resources to understand how communication processes create our social worlds, the abilities to analyze those processes and the practical skills to communicate in their professional, personal and civic lives. Students learn how to design innovative messages, build quality personal and professional relationships, and elevate their critical thinking skills.
The Information Science minor teaches students to collect, analyze and interpret many different information sources to understand our world. Students study how we interact with all things digital, including software, devices and algorithms, and are able to create social and technological solutions that are truly engaging for those who use them, apply those solutions to real problems, and evaluate their effectiveness.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Information Management & Analytics + Creative Writing Minor

Students graduating from the Information Management and Analytics track know how to organize digital resources, solve business problems, and develop cutting-edge technologies. Students are trained to solve deep problems using tools, methods, and techniques for addressing issues related to the adoption of new technologies in organizations.
The creative writing program provides students a space for experimental writing and creativity. The minor teaches the skills of fiction and poetry through small workshop-based studio courses.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Environmental Product Design + Business Minor

Environmental product design takes cues and information from the disciplines of architecture, landscape architecture, urban design and product design and stewards project outcomes towards fostering a better, sustainable environment for all. These outcomes can be entrepreneurial, reproducible, of smaller scale and not necessarily site-specific.
The Business Minor introduces students to the fundamentals of business through classes in marketing, management, finance and accounting. In addition to these topics, students choose one of the five “track” options in which they’d like to further explore. Options include Innovation, Analytics, Entrepreneurship, Global Business or Real Estate.

Characteristics it possessess:

Computer-Aided Design
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Landscape Architecture + Statistics & Data Science Minor

The landscape architecture major teaches students to design environments in urban, rural and agricultural contexts at all scales. Students learn strategies to repair and strengthen ecological systems, create and restore habitats, manage stormwater, express cultural values, and support human health and well-being. This major encourages students to explore the cultural value of landscapes, to redefine how landscape architects can transform the urban fabric, and to design resilient, climate-responsive projects.
The minor in statistics & data science teaches students how to analyze, visualize, and describe data

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Project Design and Development
Idea Generation
Creative Problem Solving

Cinema Studies + Sports Media Minor

A Cinema Studies major helps students develop skills to analyze the art of film and moving images. The program provides knowledge on the history, methodology, aesthetic value, and production of cinematic storytelling. Critical thinking and writing skills are heavily emphasized as students examine cinema through film screenings, readings, and lectures.
The mission of the minor in sports media is to broaden students' understanding of the role of sports in society by enhancing the quality of public communication on sports, especially the quality of sports journalism and the delivery of sporting events.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation

Environmental Studies + Environmental Design Minor

The Environmental Studies major covers topics in the environmental and sustainability fields. Students in the program examine the intersection of science, policy and human values, as applied to environmental issues, across disciplines and acquire the skills and knowledge needed to help solve global, national, regional and local environmental challenges.
The Environmental Planning Minor teaches students what it takes to facilitate the decision-making to carry out urban planning, urban design, land development and natural resource conservation with consideration of environmental, social, political and economic factors.

Characteristics it possessess:

Computer-Aided Design
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Media Production + Economics Minor

The Media Production program emphasizes analytical and production skills needed to create cross-platform media. Students are asked to critically analyze existing media and their own work through a variety of theoretical, critical study, and studio classes. Tools utilized include photography, audio/video editing, video production, computational media, open source programming, and emergent technology.
The Economics minor examines how governments, businesses, households and individuals choose to allocate their various needs and wants, including the production, distribution and consumption of materials goods and services and the positive and negative consequences of changes in economic activities and government policies.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation

Media Studies + International Media Certificate

The Media Studies program emphasizes the creative and analytical skills needed to make sense of current and future trends in media, and to gain a deep understanding of the history and development of various means and forms of communication. Explorations of media theory, history, criticism, practices, popular culture, technology and emerging cultures are enhanced by practical training in media design, storytelling, digital art, online community engagement, documentary filmmaking and social media.
The International Media Certificate allows students to explore careers in international reporting, advertising, and entertainment. Students will acquire the context and perspective necessary to understand the debates and issues that dominate contemporary geo-politics.

Characteristics it possessess:

Computer-Aided Design
Exploration of Media Platforms
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Creative Problem Solving

Operations Management + Creative Technology & Design Minor

The operations management track focuses on this creative process and identifies how organizations use productivity, quality, flexibility, timeliness, and technology to compete and prevail in their markets.
The Creative Technology and Design Minor integrates technological skills with a critical, theoretical, and historical understanding of technology, media and design. The program prepares the next generation of artists, designers, and media producers, teaching students to be active and critically aware producers of creative technology

Characteristics it possessess:

Computer-Aided Design
Integration of Marketing Topics
Project Design and Development
Idea Generation
Creative Problem Solving

Aerospace Engineering + Communication Minor

Aerospace engineers design, test, and operate complex aerospace and related systems. They develop new technologies for use in commercial aviation, defense systems, and space exploration, often specializing in areas such as systems engineering, structural design, navigational guidance and control systems, instrumentation and communications, propulsion systems, computational fluid dynamics, aerodynamics, or production methods.
The Communication minor explores how communication shapes everything we do in society. It teaches students how to design innovative messages, build quality personal and professional relationships, foster critical thinking skills, and prepares students to thrive in a variety of professions.

Characteristics it possessess:

Computer-Aided Design
Integration of Marketing Topics
Instruction in Effective Communication Techniques
Project Design and Development
Creative Problem Solving

English + Space Minor

English majors explore every major genre of English and American literature, as well as brand new fields of study. From Anglo-Saxon literature to digital media studies, from the earliest English novels to contemporary graphic novels, faculty and students work to advance an understanding of the English Language’s cultural and literary history.
The space minor provides students with an overarching background in all aspects of space. Course topics include space science and exploration; human spaceflight and life sciences; aeronautics and near space; launch and spacecraft systems; climate and environment; space business, policy and politics; and space arts, media and history.

Characteristics it possessess:

Computer-Aided Design
Integration of Marketing Topicss
Project Design and Development
Idea Generation
Creative Problem Solving

Geography + GIS & Computational Science Certificate

The Geography major studies the interactions between people and their environments in order to understand how people interact with, are shaped by, and in turn help shape, our world. Students learn about environmental change, global development, social and economic issues, and resource use in an increasingly complex and interdependent world.
The Certificate in GIS and Computational Science teaches students to identify, analyze and understand spatial patterns, with an emphasis on computation and analytical problem solving.

Characteristics it possessess:

Computer-Aided Design
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Creative Technology & Design + Writing Certificate

From designing and creating games, mobile apps, websites, robots, or internet-connected devices of all kinds, to exploring visual communication and design, the transdisciplinary BS in Creative Technology & Design infuses creativity into engineering and technology. Equal parts production, critique and theory, the Creative Technology & Design degree integrates technical expertise with project-based exploration and a critical and historical understanding of creative and digital technologies.
The certificate in writing allows students to gain an understanding of and demonstrate expertise in writing studies, broadly defined. It offers a curriculum that goes well beyond the writing courses that schools and colleges require of all students, thereby preparing students for professional life and enriching students' awareness of writing as a life-long tool for civic engagement.

Characteristics it possessess:

Computer-Aided Design
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Mechanical Engineering + Leadership Studies Minor

Mechanical engineers are often referred to as the general practitioners of the engineering profession. They work in nearly every area of technology, from aerospace and automotive to computers and biotechnology. Mechanical engineering is a broad engineering discipline that incorporates skills and expertise in the areas of design, manufacturing, mechanics and thermal sciences that are essential to most sectors of industry.
The Leadership Studies Minor prepares tomorrow's leaders to ethically lead through a combination of academic coursework, self-reflection and team projects.

Characteristics it possessess:

Computer-Aided Design
Instruction in Effective Communication Techniques
Project Design and Development
Idea Generation
Creative Problem Solving

Molecular, Cellular & Developmental Biology + Computer Engineering Minor

The program in molecular, cellular and developmental biology is directed toward understanding the molecular and cellular mechanisms that provide the basis for biological structure, growth, evolution, embryonic development and genetic inheritance. Students learn about and gain hands-on experience in scientific methods and groundbreaking discoveries that have made modern molecular and cellular biology.
The computer engineering minor introduces students to the fundamentals of computer engineering while imparting on them the necessary skills and training needed to tackle real world problems with computer engineering solutions.

Characteristics it possessess:

Computer-Aided Design
Project Design and Development
Idea Generation
Creative Problem Solving

Architecture + Civil Engineering Minor

Architecture focuses on the design and development of the built environment. It encompasses broad topics of sites, programs, materiality, structural systems, modern technologies, human interconnectedness, and social interaction. This major endeavors to teach our students to be responsible citizens and stewards of aesthetic, ethical, social, economic and environmental concerns.
The minor in civil engineering exposes students to five sub-disciplines of civil engineering: construction engineering and management, environmental engineering, geotechnical engineering and geomechanics, structural engineering and structural mechanics, and water resource engineering and management.

Characteristics it possessess:

Computer-Aided Design
Project Design and Development
Idea Generation
Creative Problem Solving

Strategic Communication

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Strategic Communication

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