The Strategic Communication Majors explore ways to strategically build brands and engage audiences across multiple media platforms. The major prepares students for careers that combine account and media management with research design and execution, data analysis and strategy development.
The sociology minor provides students an in-depth look at human social behavior. Students will study how society influences individuals, how individuals influence society, and will learn how to describe and explain the actions of persons, groups, organizations, classes and entire societies.
Characteristics it possesses
Research and Data Analysis
Understanding of Human Behavior
Instruction in Effective Communication Strategies
Exploration of Digital Media Platforms
Creative Problem Solving