If your window to the outdoor world is Nextdoor, you might believe your neighborhood is awash in porch pirates, pooch poop, poor drivers and problematic people.

But as more municipalities find themselves without local journalism outlets, your neighbors might be the best source of community news that you have—which is dangerous, said researchers at the College of Communication, Media, Design and Information at CU Boulder.

“You could say Nextdoor is increasingly serving a need that has been historically served by local news outlets that don’t exist anymore,” said Toby Hopp, an associate professor in the advertising, public relations and design department. “But Nextdoor’s business model is built around retaining audience attention and serving advertisements—it isn’t linked to journalistic norms like balance, fairness and verified reporting.”

In a new paper in New Media & Society, Hopp and Patrick Ferrucci, professor of journalism, found Nextdoor users are more concerned about crime—and more likely to support aggressive policing tactics, even as Americans demonstrate against the methods employed by Immigration and Customs Enforcement officers.

The authors—which include Hunter (Reeves) Krajewski, a PhD student in APRD—expected Nextdoor users who were less trustful of their neighbors would be more concerned about crime, but in fact, it was the users with high levels of social trust who had that worry.

“Because those folks trust their neighbors, they’re more likely to take reports of crime seriously, which is associated with enhanced concern and an openness to more aggressive policing,” Hopp said.

Notably, the researchers’ survey did not establish a causal link between people concerned about crime and Nextdoor use, meaning they couldn’t determine whether users signed up for the service because they were fearful of crime. But their work is still illuminating as the national conversation remains fixated on immigration, incarceration and technology.

Losing the context

Major crime in metropolitan areas has been in decline since rising in the early part of the decade. But with neighbors venting every grievance on Nextdoor, “it maybe gives people the idea that stolen packages, or loitering, are far more prevalent, and they’re not put in the context of policing,” Ferrucci said.

A missing Amazon package is not the same as seeing ICE agents execute demonstrators or separate children from their parents. But when we lose the context of understanding crime beyond our block, it becomes easier to imagine that more aggressive law enforcement is an answer. Hopp said he was surprised by respondents’ willingness to consider ideas like stop and frisk, vehicle searches during routine traffic stops, and equipping police with military-grade weapons.

“Each of these questions presents real constitutional concerns,” he said. “And if you think about what you’re willing to accept in your community, are you more willing to support these kinds of things in other communities?”

It’s not just ICE tactics or Fourth Amendment questions that are in the news—it’s the data gathered by companies that sell digitized surveillance. That’s not Nextdoor’s model, but it’s not a leap to see how increased concerns about crime could lead to adoption of camera technologies like Ring or Flock.

A collaboration between the companies—announced in a Super Bowl ad—was called off amid backlash that the new feature would create a dragnet to allow police to search for suspects, immigrants and others, instead of just missing pets.

“I think we’re finding these kinds of services, generally speaking, can’t be trusted,” Ferrucci said. “And there’s no appetite from a regulatory body to intervene and protect consumers, who have been slowly giving away their privacy for decades.”

Hopp and Ferrucci bring different research specialties to the problem, which offers them broader insights on topics like these. That’s a core value of CMDI, which was created to equip students and faculty to seek opportunities in areas where different fields intersect—especially as traditional disciplinary boundaries fall in the workplace.

“I don’t know that it makes sense to silo people as journalism researchers, or advertising researchers, and so on, because all institutions are producing and distributing information in a variety of ways,” Hopp said. “To parcel that off as just journalism, or just advertising, or just public relations, becomes increasingly difficult.

“We need to understand that we are researchers of the media—whatever the media might be at any given moment.” 

Joe Arney covers research and general news for the college.