LoriBeth Greenan

LoriBeth Greenan (LB) is a dynamic and accomplished PR professional with over 20 years of experience in the fashion and lifestyle industries. Throughout her career, she has had the privilege of working with high-profile brands like The North Face, Levi's, and Tracey Reese, creating unforgettable moments on the runway and the slopes. LB’s expertise also extends to the media world, where she gained valuable experience as an on-air fashion trend forecaster in New York City. 

Her journey into academia began when she started adjuncting at NYU, quickly discovering a passion for connecting with students and sharing her rich industry insights. With over 12 years of teaching experience, LB is now an Associate Teaching Professor at CU Boulder, where she inspires the next generation of communicators. At CU, she teaches courses in public relations writing, strategy + implementation, case studies, crisis, and capstone projects, empowering her students with the skills and knowledge they need to succeed in the ever-evolving PR landscape.

When she's not in the classroom, LB continues to thrive in the PR world, supporting both large brands and nonprofit organizations. Her ongoing work in the industry allows her to stay connected to the latest trends while making a meaningful impact through strategic communication.

LB holds a Master’s degree in Corporate Communication from NYU and a Business degree from Bryant University, making her a well-rounded professional with a blend of creative insight and business acumen. Her passion for both the industry and teaching continues to drive her work, as she believes in the power of communication to connect, inspire, and transform.