HS Jin

Hyun Seung “HS” Jin’s research explores the intersection of advertising, technology, and psychology to better understand consumer engagement, well-being, and prosocial and environmental behavior. In particular, his work focuses on the effects of language and messaging on consumer attitudes and behavior. 

HS’s research has been published in a range of peer-reviewed journals, including the Journal of Advertising, Journal of Consumer Psychology, Communication Research, Journal of Advertising Research, Business & Society, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, and International Journal of Advertising. 

HS received his doctorate from the University of North Carolina at Chapel Hill. Prior to joining CU Boulder, he was a faculty member in the Business School at Queensland University of Technology in Australia, where he taught courses in consumer behavior, consumer psychology, and advertising.