BS Strategic Communication: Creative Track
The APRD Creative Track
Creative Track Overview
The creative track teaches students the skills to build a strong portfolio of creative advertising and design thinking—from integrated ad campaigns, to social media content, to logo/brand design, to buzz-worthy PR promotions and more. Our track teaches creative problem-solving skills that can be applied to almost any job within the marketing and entrepreneurial worlds, and specifically prepares students for careers in copywriting, art direction, brand design, interactive design, and content creation.
Our students have gone to work at top ad agencies, design firms, and companies like these:
Apple
TDA_Boulder
Highdive
BBDO
David&Goliath
Edelman
Wieden+Kennedy
Nike
TBWA\Chiat\Day
VF Corp
Goodby Silverstein
Mother
WorkInProgress
FCB
Droga
Mischief
The Creative Track Course Map
(An ideal flow)
Junior Year
Fall
APRD 3001 - Visual Design 1 *
APRD 3102 - Copywriting 1 *
APRD 3400 - Creative Concepting 1 *
Spring
APRD 3501 - Creative Software 2 *
APRD 3011 - Visual Design 2 (designers) +
or...
APRD 3500 - Copywriting 2 (writers) +
Senior Year
Fall
APRD 3504 - Creative Software 3 *
APRD 4600 - Portfolio 1 *
APRD 3402 - Content Creation +
Spring
APRD 4405 - Capstone *
APRD 4601 - Portfolio 2 +
+ = Recommended; * = Required
Fun Events
Creative Track
'Dis-Orientation'
Our fall BBQ that welcomes newcomers and vets alike to the creative track and studio space.
The Golden
Nuggets
Our annual award show at the end of spring, showcasing top student work from the entire year.
The Creative
Feedback Fair
Our end-of-year portfolio review. Professionals from top agencies, design firms and companies visit to share feedback on your best work.
The Golden Nuggets 2025
Recent Graduates
Interested in the creative track?
Students majoring in Strategic Communication are encouraged to meet with their advisor or email Jeff Gillette.