Harsha Gangadharbatla, associate professor of advertising at the College of Media, Communication and Information, is the newest president of the American Academy of Advertising (AAA) and the first University of Colorado Boulder professor to earn the title. Established in 1958, AAA’s mission is to provide a platform for its academic and professional members to exchange ideas that are relevant to the field of advertising. The organization has over 600 advertising scholars and professionals dedicated to advancing advertising knowledge and education globally.