For the past three years, students from the Department of Advertising, Public Relations and Media Design have competed in the Bateman Case Study Competition. Students must plan and execute campaigns for a real life client, this year, they’re tackling the issue of misinformation for the News Literacy Project.
In the public relations world, the Bateman Case Study Competition is legendary. Renowned since its inception in the 70s, the year-long project tests students’ abilities to plan, produce and execute a full-scale public relations campaign. This academic year marks CU Boulder’s first foray into the competition––an accomplishment that happens to coincide with the program being named an A-list school by PR News. CU’s contenders are competing against 370 PRSSA affiliated chapters, all respected public relations departments across the country.
Anna Ritz, president of CU’s Public Relations Student Society of America chapter, shared a picture of herself with her elderly grandfather. “I may not show symptoms or get sick,” she wrote, “but that doesn't mean he won't get sick.”