Toby Hopp
Assistant Professor
Advertising, Public Relations and Media Design

Assistant Professor Toby Hopp’s research interests are broadly related to the uses and effects of digital and interactive media, the social and motivational factors that underlie uncivil online communication, and organizational transparency. Hopp’s work has appeared in a variety of scholarly outlets, including Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Journal of Current Issues and Research in Advertising, Journal of Public Relations Research, and Journalism and Mass Communication Quarterly.

Hopp joins CU Boulder from the University of Alabama, where he served as an assistant professor. Prior to academia, Hopp worked as a technical writer and project manager in the healthcare industry.