Associate Professor Kelty Logan has more than 20 years of experience as a marketing executive in the advertising, broadcast network and product marketing industries. She worked for multinational advertising agencies in New York and Europe, managed program promotion for NBC, and directed brand management for Mars, Inc.
As an academic she focuses on the challenges of the new media environment. In particular, she is fascinated by the changing patterns of media usage resulting from digital technology and its impact on the advertising industry.
She received her BA in history from UCLA, an MBA from Tulane University, and a PhD in advertising from the University of Texas at Austin.