Dr. Chris J. Vargo is an associate professor at the University of Colorado Boulder specializing in data analytics and mass communication. Chris employs computer science methods to research social media, news and advertising data using theories from communication, psychology and political science. Chris currently teaches analytics and digital advertising courses. He is the founder and director of the contextual advertising startup, socialcontext.ai.
Chris has two research specializations: agenda-setting theory in new media landscapes and eWOM on social media. He is currently researching how generative AI can be used for computational content analysis.
Chris has long been a computer nerd, but has three degrees in Advertising & Public Relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University.