Dr. Chris J. Vargo is an associate professor at the University of Colorado Boulder specializing in data analytics and mass communication. Chris employs computer science methods to research social media, news and advertising data using theories from communication, psychology and political science. Chris currently teaches analytics at three levels: to undergraduates (Content Analytics), in the Leeds School of Business Master's in Business Analytics marketing specialization (Digital Advertising), and in the Master of Science in Data Science (Advanced Computational Methods). He is the founder and director of the contextual advertising startup, socialcontext.ai.
Notable journals Chris has published in include Journal of Communication, New Media & Society, Journal of International Advertising, the Journal of Interactive Advertising, Journalism & Mass Communication Quarterly, Mass Communication & Society and Social Science Computer Review. Chris has two research specializations: agenda-setting theory in new media landscapes and eWOM on social media. He currently serves as the Editor of The Agenda Setting Journal.
Chris has three degrees in Advertising & Public Relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University. His background includes real-world public relations and digital marketing experience at Sony BMG Music, Porter Novelli and Fox/DreamWorks. In addition, Chris worked in the IT field for several years.