Bridget Barrett
Assistant Professor
Advertising, Public Relations and Media Design

 Armory 1B07

Bridget Barrett’s research explores the intersection of digital marketing and political communication. She is particularly interested in how online platforms enable and constrain various political strategies through their affordances and policies. Bridget is currently studying the online industry of campaign merchandise, and how political identity brands are expressed through these products. 

Bridget’s academic research has been published in peer-reviewed journals such as Political Communication. Policy & Internet, and the Journal of Information Technology and Politics. As a publicly engaged scholar, she also has written open-access research reports for the Center for Information, Technology, and Public Life and has written about her research in Slate, Lawfare, and Tech Policy Press.

Prior to graduate school, Bridget Barrett worked in digital advertising as a programmatic media buyer.