Native advertising's very effectiveness can make it deceptive and endangering to journalistic credibility, say a group of journalists and advertising and public relations executives interviewed by CMCI researchers.
CU Boulder has formed the second Public Relations Student Society of America (PRSSA) chapter in Colorado. The PRSSA chapter will give public relations students a chance to network, find internships and develop their skills.
David Slayden, associate professor of Advertising, Public Relations and Media Design and executive director of CMCI's new IXDMA program, spoke with the MediaPost Agency Daily about the philosophy and plans behind the graduate program.
APRD graduates Nichole Geddes (‘08) and Chris Avantaggio (‘06) appeared in Adweek’s list of “50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous.” Geddes, who works for Heat, an agency in San Francisco, was recognized for her creative work on TV ad campaigns for travel site Hotwire.com...
The new faculty members will start in fall 2016, bringing a wide range of professional and research expertise in strategic communications to the Department of Advertising, Public Relations and Media Design.