This year marks the 50-year anniversary of the hallmark 1968 Chapel Hill study where agenda-setting research as we know it was born. This initial study, a collaboration between Max McCombs and Donald Shaw, has given birth to thousands of subsequent inquiries spanning a wide array of academic disciplines and media contexts.
To celebrate agenda setting’s important role in mass communication theory, CMCI invites junior and senior scholars alike to attend a three-day conference (view schedule) focused on past, present, and future applications of the theory. Honored guests include the seminal theorists: McCombs, Shaw and David Weaver.
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