This year marked the 50-year anniversary of the hallmark 1968 Chapel Hill study where agenda-setting research as we know it was born. This initial study, a collaboration between Max McCombs and Donald Shaw, has given birth to thousands of subsequent inquiries spanning a wide array of academic disciplines and media contexts. To celebrate agenda setting’s important role in mass communication theory, CMCI invited junior and senior scholars alike to attend a three-day conference focused on past, present, and future applications of the theory. Honored guests include the seminal theorists: McCombs, Shaw and David Weaver.
View the Special Issue of the Agenda-setting Journal (coming soon) »