2021 Program Dates: 
Sept. 13 & 14: Kickoff 
Sept. 20, 27 & Oct. 4: Webinars & Report Out
Oct. 8: Final Report

Research-to-Market (R2M) is a 3-week program that teaches scientific and engineering inventors and teams the process of customer discovery and how to find a market for their technology by getting out of the lab. Derived from the National Science Foundation's I-Corps™ program, R2M leverages the nationally-recognized Lean LaunchPad and Business Model Canvas methodologies specifically designed for university researchers commercializing their inventions.

The program consists of:

  • Two-day virtual workshops
  • Three days of 2-hour webinars
  • Team presentations and instructor office hours
  • 30 interviews done virtually in a target industry
  • Meeting and building connections with industry experts and mentors


Questions? Contact Program Coordinator Collin Bunch at collin.bunch@colorado.edu.