An organization without goals has no direction to move it forward. Members in an organization with well-defined goals often have little commitment to the organization. Goals get people involved, motivate them to work on tasks, and give them a sense of accomplishment when they are realized. There are many templates, formats and strategies for setting goals. The biggest thing to remember is that a goal with a plan to achieve that goal is the same as having no goal at all.
We recommend using the SMART goal method when considering your organization's goals.
SMART = Specific, Measurable, Attainable, Realistic, Tangible