Events are aggregated on the Events Calendar by groups and places and by the filters; event type, interest, College/ Department/ Unit, and audience. Events may also use keywords and tags to help with coordinated efforts to cross promote and post events to show up on the localist block on a group's website. 

College/ Department/ Unit Coordination with Filters:

If you are a college, department, or unit, know that your listing under the College/ Department/ Unit filter will display a collection of all the events for other affiliated groups that choose this filter on their events. Coordination between affiliated groups will ensure all College/ Department/ Unit events display with this filter.

Cross College/ Department/ Unit Collaboration:

Events may be associated with more than one group. When more than one group is hosting an event, work together to decide which group will post the event so you do not create duplicate events on the events calendar. When more than one group is selected and the event admin creating the event does not have permissions to add events for the other group, the event will go to the pending queue for the other group to approve. Communication is needed to get the event approved in a timely manner.  

Localist Block Configuration Tip
The block configuration to use would be: “Any place or group, and at least one keyword or tag, and one filter item.”

Events of Interest to Multiple Colleges, Departments, and Units: 

 The Community Keywords and Tags spreadsheet it a voluntary resource to support collaboration among campus units and groups. It is located in the Web Express Training Team. You will need to log in to use this resource.
Work with other campus communicators to see how to best use the calendar filtering options for each college, department, and unit. Some groups will want to reserve their filter for only affiliated groups so you will need to discuss if there is a tag you may use so your events of interest could be pulled into their event feed on their website.

Also consider other cross promotion ideas such as asking a campus communicator to publish an online news article about your event. This is a fantastic way to highlight speaker events. 

You already know that email invites, event mentions in newsletters, social media promotions, and online advertising are essential to driving visibility, ticket sales and/or registrations.