The term "CRM" or "constituent relationship management," refers to both the strategy and the set of software tools and other technologies that the university uses to facilitate its relationship with its people.

Without CRM, each college/department/unit on campus maintains its own records about each person, which it uses for communicating and engaging with that person.

With CRM, the university removes silos of information and gives each university department access to a more complete picture of each person or "constituent" who makes up the university.