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CU CRM

A unified approach to connecting the university's people, data and relationships.

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What is CRM?


The term "CRM" or "constituent relationship management," refers to both the strategy and the set of software tools and other technologies that the university uses to facilitate its relationship with its people.

Without CRM, each college/department/unit on campus maintains its own records about each person, which it uses for communicating and engaging with that person.

With CRM, the university removes silos of information and gives each university department access to a more complete picture of each person or "constituent" who makes up the university.

Benefits of a CRM Solution


  • ​CRM helps the university understand its people:  who they are, what they do, and what they are "like."
  • CRM is more than just data: the CRM Salesforce platform offers tools for managing events, scheduling appointments, logging activities, and supporting other types of interactions.
  • All departments at the university are able to better support students through their entire life cycle in all aspects of their life.
  • CRM helps us manage and coordinate our relationships with industry partners and research.

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Enterprise Constituent Relationship Management (CRM)
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