Deer in the spotlights: What Bambi tells us about animation and death

When she asks her classes who remembers this scene from Bambi, Marissa Lammon says everyone's hand goes up. But while you probably can also recall this image, this isn't a scene from Bambi—it never appeared onscreen. A new paper from Lammon studies what this recollection teaches us about how we encounter and interpret violence and death as children.

You know that heartbreaking scene in Disney’s Bambi, in which the title character cuddles up to his mother’s lifeless body after she’s been shot by a hunter?

No, you don’t. It never happened.

“I show this image to my students all the time in class, and ask who remembers this scene,” said Marissa Lammon, a lecturer in the communication department at the College of Communication, Media, Design and Information at CU Boulder. “And everyone raises their hand, even though this is never shown onscreen.”

Lammon (PhDMediaSt’24) is an expert in popular culture and children’s media, especially as they relate to death. And, she said, the widespread misremembering of how Bambi’s mother dies is a testament to the impact her death has on audiences.

“The image represents collective trauma, and how the vast majority of people interpreted this death as traumatic,” Lammon said. “We talk about animated deaths that really stick with us, and Bambi’s mother is the one. And it actually changes the way we remember the film.”

In a new paper in Omega, Lammon looks at the story of Bambi’s mother dying and what it says about Western culture, which has made death taboo, and how children interpret the media they absorb.

“We tend to think about children as passive, blank slates,” she said. “My work suggests children are active agents who are creating and negotiating meaning from what they see and hear. And what’s fascinating is that, as a culture, we don’t talk about death, but we show it profusely in media.”

How children create meaning from media

Lammon’s interest in mediated death started while she was studying psychology as an undergraduate at UCCS, and evolved while she was doing her master’s work there.

“Children create meaning in ways different from how we do, but they’re still very social,” she said. “I wanted to bridge this gap between psychology and media and cultural studies to understand how children use media to reinforce or challenge ideology in ways that are significant to their development.”

It’s particularly important work at a time when our environment is becoming even more hypermediated.

“If we, as adults, are struggling to discern what is factual information and what is ‘fake news,’ then it’s more crucial than ever to encourage media literacy, critical thinking and reflection with children, so they can develop those skills,” she said.

CMDI advisory board member Christopher Bell (PhDMediaSt’09) advised Lammon’s master’s work, and gave her opportunities to consult in the industry. They have become close collaborators on researching popular culture.

“Marissa has fully embraced the idea of public scholarship—the idea that the knowledge generated at the academic level should belong to the public,” said Bell, president of Creativity Partners and a longtime consultant in animation. “When she goes to Pixar or Skydance and presents her work to people who make things, it changes how these companies produce media for children. It literally changes the world.”  

That’s something she’s trying to do with Bemoaning Bambi: Visual Communication of Trauma From Witnessing One of Disney’s Saddest Character Deaths.

Marissa Lammon, right, presents work on animation and death at Fan Expo Denver. ‘Children’s media actually are the most violent out there, but when we think about animation, we tell ourselves it’s just fantasy, it’s just fun, it’s not actually harmful,’ she says. Photo by Kimberly Coffin.

“Children’s media actually are the most violent out there, but when we think about animation, we tell ourselves it’s just fantasy, it’s just fun, it’s not actually harmful,” Lammon said, adding that our culture uses violence to teach moral lessons. “In the case of Bambi’s mother, her death embodies traumatic frames in ways that make it so salient in our recollections of animated death.”

Those frames, she said, are homicide, gender coding—especially the theme of maternal sacrifice—and character development after the act of violence.

‘Completely shattered’

While most of us remember Bambi’s mother being shot in the early stages of the movie, “in fact, it happens about 40 minutes in,” Lammon said. “So for 40 minutes, you see this loving and nurturing relationship develop, and then Bambi’s world is completely shattered.”

That trauma changes how Bambi develops, “leaving you, as an audience member, thinking about how he has to completely change the way he exists,” she said.

And that goes for the children in the audience, as well.

“The conversations I have with children are so deep and intellectual,” she said. “If parents really talked with their children about what they’re seeing and how they’re interpreting it, they would be so surprised with what they’re picking up on and how they reflect on it.”

Lammon’s hope is that her findings change both how the industry communicates themes around death and how parents and caregivers have conversations about what their children absorb.

“There is a lot that the industry is doing well, but we need to change media texts to include death that is natural, not just murder, so we can prepare them for what bereavement will look like in their own lives,” she said. “Meanwhile, we need to make parents more comfortable about having these conversations with their children, instead of just ignoring what they’ve watched or prevent them from seeing it.”

Joe Arney covers research and general news for the college.