Photography

Images used for CU Boulder should reinforce the Be Boulder platform. Basic guidelines to follow and examples are shown below.

  • Bold imagery
  • Straightforward, in-your-face portraits
  • Active, energetic situations
  • Simple, easy-to-understand subjects
  • Realistic and believable
  • Human and emotional moments
  • Natural, contemporary lighting

Photography Dont's

Image styles not permitted. These are general guidelines, as there will always be exceptions to the rule. These photos do not feel natural and these styles should be avoided. A general rule is that we want photos that match what can be seen with the eye.

Low angle image of a barrista

Don’t use unnecessary photography tools.
Extreme angles and fisheye lenses

Comment: Look how big that guy's arm is! Either that or an ant took the photo!

Exaggerated image of a truck with looming storm clouds

Don’t use unnecessary photography tools.
HDR

Comment: Run for cover; it's a hurricane!

Ballet dancer with motion blur

Don’t use unnecessary photography tools.
Long exposure

Comment: I've never seen anybody move that fast! Or are they twins?

Student amid stacks of books under blue lights

Don’t use unnecessary photography tools.
Color gels

Comment: Wow! She brings her own stage lights to study in the library!

Woman holding video game controller

Don’t use unnecessary photography tools.
Props

Comment: OK, hold up the obvious prop a little higher so this definitely feels staged!

Portrait of a woman under violet lights

Don’t use unnecessary photography tools.
Inconsistent lighting and unnatural poses

Comment: Oh, yes, that pose looks natural! Most people stand that way. Is it just me or is your face turning purple?