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Brand and Messaging

Part of Strategic Relations and Communications
Brand and Messaging

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CU Boulder Brand

In alignment with university policy, all CU Boulder affiliates are expected to use our singular, cohesive brand platform. Incorporating it into your work will enhance our ability to:

  • Align CU Boulder's communications with our strategic direction and organizational mission
  • Increase the efficiency and effectiveness of our communications
  • Build stronger relationships with our stakeholders
  • Enhance our reputation in Colorado and beyond
  • Positively impact the communities we serve
  • Promote CU Boulder's long-term strategic goals

Getting Started

How to Use

Logos

Typography

Photography

Color

Text/Tone

Layout/Design

Platform Specific Guidelines

macbook on a desk

Web

Guidelines on required elements to use for custom site designs and university web templates. 
 

 The Boulder Bucket List

Video

Guidelines for video produced for or by official University of Colorado Boulder colleges, departments and institutes.

facebook post of campus

Social

Guidelines and best practices for all colleges, departments, institutes and organizations with social media channels.

Home

Be  Boulder. poster
iPad with CU Boulder branding
Mugs with CU Boulder branding

Showcase

Our branding guide provides design direction for all communication projects—from print to digital to large format. Check out the Be Boulder projects we’ve created to learn how the Be Boulder platform can help you present a cohesive, powerful message.

See More Examples

Downloads

Download logos, web graphics and other CU Boulder digital assets.

Start Here

Resources

  • Editorial Style Guide
  • Communication Tools and Resources

Brand and Messaging

Strategic Relations & Communications
University of Colorado Boulder
584 UCB
Boulder, Colorado 80309-0584

University of Colorado Boulder

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