Be Boulder. tagline/wordmark

This tagline is one of the primary graphic tools used to express CU Boulder’s visual strategy. The tagline is set in Helvetica Neue Extra Black Condensed. To provide a cohesive, strategic approach to branding, please always use approved artwork that is provided. Do not under any circumstances attempt to either recreate the artwork by using Helvetica Neue Extra Black Condensed or try to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.

Be Boulder. tagline widthMinimum width is 1 inch.

Be Boulder. tagline spacingThe minimum required space around the wordmark should be one-half its height on all sides as shown.